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Key Information
- Platforms Covered
- Instagram, TikTok, YouTube, Facebook, LinkedIn
- Niche Categories
- Lifestyle, Fashion, Food, Business, Comedy, Travel
- Local Focus
- Swindon-based creators and nearby Wiltshire creators
- Follower Requirement
- Minimum 1,000 followers/subscribers
Fashion & Style Influencers
Phases of Robyn
@phasesofrobyn
Platform: Instagram, Blog
Location: Near Swindon, Wiltshire
Focus: Fashion, style, beauty, lifestyle
A 21-year-old fashion lover living near Swindon who focuses on simple, chic, and minimal style. Known for budget-conscious shopping habits (typically under £50 per item) and sharing affordable fashion finds. Her content includes outfit inspiration, style tips, and beauty recommendations.
Lifestyle & Home Influencers
Lindy Loves
@lindyloves
Platform: Instagram, Blog, YouTube
Location: Swindon, Wiltshire
Focus: Home, DIY, weight loss, health, lifestyle
Started in 2012 by Lindy, who was born in Scotland but now lives in Swindon, Wiltshire. The blog covers home decor, DIY projects, weight loss journeys, and health topics. Active across multiple platforms with a focus on authentic, relatable content.
Business & Social Media Experts
Helen Morgan - The Social Selling Collective
Instagram Business Coach
Platform: Instagram, LinkedIn
Location: Swindon, Wiltshire
Focus: Instagram marketing, social media management, business coaching
An Instagram Business Coach based in Swindon who offers 1:1 training sessions and social media management for small business owners. Provides guidance on optimizing profiles, content strategy, hashtags, and growing engagement. Featured in local media for her expertise in Instagram marketing.
Services: 1:1 training, social media management, content strategy
Comedy & Entertainment Creators
While based in nearby Chippenham rather than Swindon itself, these creators are part of the wider Wiltshire social media community and often feature Swindon in their content:
The f0urbr0thers
@f0urbr0thers
Platform: TikTok, Instagram
Location: Chippenham, Wiltshire (near Swindon)
Followers: 1.3+ million on TikTok
Focus: Comedy, entertainment, family content
Four brothers from Chippenham, Wiltshire—Patrick, Ronan, Conor, and Declan—who started creating viral comedy videos during the 2020 lockdown. They've since left their jobs to pursue content creation full-time and are managed by Alpha Talent. Their mother Tracey has also become a social media star with her own TikTok account @TheLegalQueen. They're one of the most successful content creators from the Wiltshire region.
Local Business & Community Accounts
Swindon 24
@swindon24
Platform: Instagram
Location: Swindon
Focus: Local news, community events, Swindon lifestyle
An Instagram account focused on Swindon content, sharing local news, community events, and lifestyle content from around the town. A great resource for staying up-to-date with what's happening in Swindon.
Swindon Web Works
@swindonwebworks
Platform: Instagram, Website
Location: Swindon
Focus: Social media marketing, web design, digital marketing
A Swindon-based social media marketing and web design agency. They offer social media management across multiple platforms including Instagram, helping local businesses define their audience and grow their networks. They also create content about social media marketing best practices.
Notable Visiting Creators
Swindon has been featured by several high-profile visiting content creators, bringing national and international attention to the town:
FarawayLucy
@farawaylucy
Platform: TikTok
Location: American creator (visited Swindon)
Focus: Travel vlogging, UK exploration
American TikToker who created viral content exploring Swindon, including visits to the Magic Roundabout, Brunel Shopping Centre, County Ground, and Manchester Road. Her humorous mispronunciations like "Swine-don" and "Wilt-i-shire-ee" sparked widespread reactions and brought Swindon to international attention. The video went viral and introduced many people to Swindon's unique attractions.
Notable Content: Comprehensive tour of Swindon's landmarks and attractions
Kalani Ghost Hunter
@kalanighosthunter
Platform: TikTok
Followers: 3 million+ followers, 34+ million likes
Location: American creator (visited Swindon)
Focus: Food reviews, travel content
American creator with a massive following who reviewed a Full English breakfast at Blues Cafe on Havelock Street in Swindon. His video garnered over 93,000 likes and nearly 9,000 comments, bringing significant attention to Swindon's food scene and showcasing local eateries to an international audience.
Notable Content: Full English breakfast review at Blues Cafe, Swindon
How to Connect with Swindon Influencers
If you're a business looking to collaborate with local influencers, or simply want to support Swindon's content creators, here are some tips:
- Engage authentically: Like, comment, and share their content genuinely
- Use relevant hashtags: Follow #SwindonLife, #SwindonLocal, #SwindonBusiness, and other local hashtags
- Reach out professionally: If collaborating, send a clear, professional message with your proposal
- Support local: Share local creators' content to help grow the community
- Attend local events: Many influencers attend local networking and community events - check Swindon events listings for opportunities
- Tag locations: When posting about Swindon, tag @swindon24 or use location tags to help local creators discover your content
The Growing Swindon Influencer Community
Swindon's social media community is growing, with new creators emerging regularly. The town's unique attractions, like the Magic Roundabout, combined with a supportive local community, make it an ideal place for content creators to thrive.
While Swindon may not yet have as many high-profile influencers as larger cities, the community is active and engaged. Whether you're interested in fashion, lifestyle, business, or local content, Swindon's influencer community offers diverse voices and perspectives. By supporting local creators, you're helping to showcase Swindon to a wider audience and celebrate what makes the town special.
Frequently Asked Questions
How do I become a Swindon influencer?
Start by creating consistent, quality content about Swindon or your chosen niche. Find your unique angle, engage with the local community, use relevant hashtags like #SwindonLife, and be authentic. Building a following takes time and dedication. Consider connecting with local businesses and attending community events to build your network.
Can businesses collaborate with these influencers?
Yes, many Swindon influencers are open to collaborations with local businesses. Reach out professionally with a clear proposal, be transparent about expectations and compensation, and ensure the collaboration aligns with the influencer's content style and audience.
Are there influencer networking events in Swindon?
Swindon has a growing business and creative networking scene. Check local business groups, social media communities, and event listings for networking opportunities. The Swindon business community is supportive of content creators and entrepreneurs.
Why are there fewer Swindon influencers listed than expected?
Swindon's influencer community is still developing. Many creators are building their followings, and some may not have reached the 1,000+ follower threshold yet. This list focuses on verified accounts with established followings. As the community grows, we'll continue to update this resource.