Affiliate Disclosure: If you purchase via swindonpost.co.uk, we may receive commission which supports our work creating jobs in Swindon.
Key Information
- Platforms Covered
- Instagram, TikTok, YouTube, Facebook, LinkedIn
- Niche Categories
- Lifestyle, Fashion, Food, Business, Comedy, Travel
- Local Focus
- Swindon-based creators and nearby Wiltshire creators
- Follower Requirement
- Minimum 1,000 followers/subscribers
Fashion & Style Influencers
Phases of Robyn
@phasesofrobyn
Platform: Instagram, Blog
Location: Near Swindon, Wiltshire
Focus: Fashion, style, beauty, lifestyle
A fashion-focused creator living near Swindon with an emphasis on simple, minimal style and budget-conscious shopping (typically under £50 per item). Content includes outfit inspiration, style tips, and beauty recommendations.
Lifestyle & Home Influencers
Lindy Loves
@lindyloves
Platform: Instagram, Blog, YouTube
Location: Swindon, Wiltshire
Focus: Home, DIY, weight loss, health, lifestyle
The blog started in 2012 and is run by Lindy, who lives in Swindon. It covers home decor, DIY projects, health, and lifestyle. Content is shared on Instagram, the blog, and YouTube.
Business & Social Media Experts
Helen Morgan - The Social Selling Collective
Instagram Business Coach
Platform: Instagram, LinkedIn
Location: Swindon, Wiltshire
Focus: Instagram marketing, social media management, business coaching
An Instagram business coach based in Swindon. She offers one-to-one training and social media management for small businesses, including profile optimisation, content strategy, and engagement. She has been featured in local media for her work in Instagram marketing.
Services: 1:1 training, social media management, content strategy
Comedy and entertainment creators
The following are based in nearby Chippenham and are part of the wider Wiltshire social media community. They often feature Swindon in their content.
The f0urbr0thers
@f0urbr0thers
Platform: TikTok, Instagram
Location: Chippenham, Wiltshire (near Swindon)
Followers: 1.3+ million on TikTok
Focus: Comedy, entertainment, family content
Four brothers from Chippenham (Patrick, Ronan, Conor, and Declan) who began creating comedy videos during the 2020 lockdown. They now create content full-time and are managed by Alpha Talent. Their mother Tracey also has a TikTok account, @TheLegalQueen. They have a large following and are among the best-known creators in the Wiltshire area.
Local Business & Community Accounts
Swindon 24
@swindon24
Platform: Instagram
Location: Swindon
Focus: Local news, community events, Swindon lifestyle
An Instagram account that shares local news, community events, and lifestyle content from Swindon. Useful for keeping up with what is happening in the town.
Swindon Web Works
@swindonwebworks
Platform: Instagram, Website
Location: Swindon
Focus: Social media marketing, web design, digital marketing
A Swindon-based agency offering social media marketing and web design. They provide social media management for local businesses, including audience strategy and growth, and share content on marketing best practices.
Swindon featured by visiting creators
Several visiting content creators have featured Swindon in their work. Two examples are below.
FarawayLucy
@farawaylucy
Platform: TikTok
Location: American creator (visited Swindon)
Focus: Travel vlogging, UK exploration
An American creator who made content exploring Swindon, including the Magic Roundabout, Brunel Shopping Centre, County Ground, and Manchester Road. Her videos introduced Swindon to a wide audience and highlighted local landmarks.
Kalani Ghost Hunter
@kalanighosthunter
Platform: TikTok
Followers: 3 million+ followers, 34+ million likes
Location: American creator (visited Swindon)
Focus: Food reviews, travel content
An American creator who reviewed a Full English breakfast at Blues Cafe on Havelock Street in Swindon. The content brought attention to Swindon's food scene and to local cafes.
How to connect with Swindon influencers
If you are a business looking to collaborate with local influencers, or want to support Swindon's content creators, the following may help:
- Engage with their content: Like, comment, and share when it is genuine.
- Use local hashtags: For example #SwindonLife, #SwindonLocal, #SwindonBusiness.
- Contact them professionally: Send a clear message with your proposal.
- Share local creators: Sharing their work helps the community grow.
- Attend local events: Check Swindon events listings for networking and community events.
- Tag locations: When posting about Swindon, tag @swindon24 or use location tags so others can find your content.
The Swindon influencer community
Swindon's social media community is growing, with new creators appearing regularly. The town's attractions, such as the Magic Roundabout, and a supportive local audience give creators a strong base. The community covers fashion, lifestyle, business, and local content. Supporting local creators helps showcase Swindon to a wider audience.
Frequently Asked Questions
How do I become a Swindon influencer?
Start by creating consistent, quality content about Swindon or your chosen niche. Find your unique angle, engage with the local community, use relevant hashtags like #SwindonLife, and be authentic. Building a following takes time and dedication. Consider connecting with local businesses and attending community events to build your network.
Can businesses collaborate with these influencers?
Yes, many Swindon influencers are open to collaborations with local businesses. Reach out professionally with a clear proposal, be transparent about expectations and compensation, and ensure the collaboration aligns with the influencer's content style and audience.
Are there influencer networking events in Swindon?
Swindon has a growing business and creative networking scene. Check local business groups, social media communities, and event listings for networking opportunities. The Swindon business community is supportive of content creators and entrepreneurs.
Why are there fewer Swindon influencers listed than expected?
Swindon's influencer community is still developing. Many creators are building their followings, and some may not have reached the 1,000+ follower threshold yet. This list focuses on verified accounts with established followings. As the community grows, we'll continue to update this resource.