Independent Shops in Swindon

Swindon has a strong independent retail scene – from gift shops and fashion to jewellery and specialist stores. Whether you're looking for a unique present, premium streetwear, or something you won't find on the high street, these local retailers are worth a visit. Here's our guide to independent shops in Swindon.

Independent high street shops
Independent high street shops and local retailers. Credit: Unsplash

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Gift shops

Something Different Gift Shop is in Brunel Plaza (Unit 2c, The Plaza) in the town centre, offering a variety of gift items. Am Oriental in The Brunel stocks gifts and crafts. For a wider range, Highworth Emporium in nearby Highworth is an award-winning independent gift and card shop – greeting cards, home decor, jewellery, beauty products, plus brands like Jellycat, Wrendale Designs, and Gisela Graham, with unique handmade pieces and online shopping.

Fashion and footwear

The Forum in Brunel Plaza is an independent fashion retailer stocking premium streetwear, heritage sportswear, and limited edition sneakers. Blue Banana in The Brunel specialises in piercings and alternative fashion. Blaylocks Shoes on 1–3 Bath Road is Swindon's only family-run shoe shop, trading since 1920 – a true local institution.

Jewellery and watches

Deacon & Son on Wood Street is a jewellery and gift shop selling watches, antique clocks, and fine jewellery. A long-standing independent on Swindon's high street.

Specialist and niche

Incredible Comic Book Shop in The Brunel Centre is an independent comic book store with a wide range of American comics, graphic novels, action figures, and merchandise. For gifts and crafts with an oriental focus, Am Oriental in Brunel Plaza offers something different from the mainstream.

Where to find independents

Many of Swindon's independents are in The Brunel and Brunel Plaza – the town centre's main shopping hub with over 110 shops. Old Town also has a mix of independent retailers, cafes, and restaurants. For artisan and handmade goods, see Swindon Market & artisan markets including Shop Small Swindon.

Supporting local

Independent shops offer unique products, personal service, and help keep Swindon's high street diverse. When you shop local, you're supporting local jobs and the community. For town centre shopping including both chains and independents, see Swindon town centre shopping.

Information correct as of February 2026. Shop details can change. Check individual businesses for opening times and current stock. For the latest events and markets, browse What's On.