Pros of buying in Swindon
Affordability – Average house prices are usually lower than in Reading, Oxford, Bristol, and London. See our house prices guide for current figures. First-time buyers and families often get more for their money.
Transport – GWR runs direct services to London Paddington (around 55 minutes for central Swindon). The M4 (J15 and 16) gives fast access to Bristol, Cardiff, and London. See train times Swindon–London and commuting costs.
Employment – Major employers include Nationwide, NHS (Great Western Hospital), Swindon Borough Council, and others. See our jobs and employers in Swindon guide.
Schools – A mix of strong primaries and secondaries. Catchment areas influence demand – check our best areas and school catchment areas.
Parks and amenities – Lydiard Park, Coate Water, and Wichelstowe’s trails. Designer Outlet, town centre shopping, and good leisure facilities.
Things to consider
Area variation – Like any town, some areas are more desirable than others. Prices and demand vary by postcode and school catchment. See our area guides for character, transport, and schools.
Commute – Train fares to London are significant. If you work in the city, factor in season ticket costs – see commuting cost Swindon–London.
Market conditions – Interest rates, stamp duty, and local demand affect prices. See our Swindon property forecast for a high-level view.
Who is it best for?
Swindon tends to suit: London commuters who want better value than Reading or Slough; families seeking space and schools; first-time buyers; and people relocating for work at Nationwide, the hospital, or other local employers. If you want a small village or coastal setting, Swindon is a town – but it has good links to the countryside and nearby towns.
See also moving to Swindon, best areas to live, and Housing & property.
Compare Swindon areas
See our detailed area guides for character, schools, and transport.
Swindon Areas & NeighbourhoodsInformation correct as of February 2026. Market conditions change. Use ONS, Land Registry, and property portals for current data.