Honda's legacy
Honda chose Swindon for its UK plant in the 1980s – good transport links (M4, rail), available land, and a skilled workforce. At its peak, the plant built hundreds of thousands of cars a year and employed around 3,500 people. Dealers, parts suppliers, and logistics firms clustered around the town. Even after Honda closed in 2021, many of those businesses remain.
M4 corridor
Swindon sits on the M4 between London and South Wales. That makes it attractive for car retailers serving a wide catchment. Commuters and fleet operators also create demand for sales and servicing.
Distribution hub
Swindon's logistics parks (Panattoni, Symmetry Park) handle vehicle logistics and parts distribution, reinforcing the automotive ecosystem.
Information correct as of February 2026.